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Koeman Flowerbulbs B.V., (“we”), is responsible for the processing of personal data as specified in this Privacy Statement. Our processing of personal data is in accordance with the requirements arising from the General Data Protection Regulation (GDPR), and other relevant regulations.

Address and contact details
If you have any questions about this Privacy Statement or your wish to exercise your rights, please contact us.

Koeman Flowerbulbs B.V.
Street address: Hemmerbuurt 36
Postal code: 1607 CJ Hem
Land: The Netherlands

Dutch Chamber of Commerce number 75183153

Belgium: BTW: NL860173744B01
Germany: UST-IdNr NL860173744B01
France TVA: NL860173744B01
The Netherlands: BTW NL860173744B01
Italy: Partita IVA: NL860173744B01

Contact forms:

What data do we collect?

When you place an order on our website, we process the following personal data:

  • Private person or company
  • Initials / surname
  • Telephone number
  • Email address
  • Invoice address
  • Possibly different delivery address
  • Name of different delivery address
  • Any remarks
  • Your consent with the Privacy Statement and Terms and Conditions

Data for marketing
  • Website usage is anonymously collected and processed in Google Analytics. More information can be found under the heading: Google Analytics.
  • Demographic data is processed in Google Analytics (if you have given permission for statistical cookies
  • Conversion measurement: conversions are collected anonymously and analysed separately in Google Ads.
  • A/b testing. This is an internal survey on the website whereby two versions are compared to see which one is more user-friendly (is used if you agree to statistical cookies.
  • Remarketing: is collected if you give permission for statistical and marketing cookies.
  • Email marketing (if you have made a purchase): we regular have special offers and we would like to inform you about them. For these mailings you can always unsubscribe at any time through the unsubscribe link in the email.
  • Email reminder if products are available again. This email will be sent if you have requested it.

Social media
Our websites make use of Facebook cookies. Facebook uses cookies to deliver a range of advertising products, such as offering third-party advertisers real-time. For more information on how Facebook uses this data, we recommend that you read the Facebook’s Privacy Statement.

The aim and the basis for the processing

We process your personal data for the following purposes:
  • To prepare, conclude and execute an agreement with you;
  • To open a customer account;
  • To answer your questions and communicate with you;
  • To inform you about our services;
  • To evaluate and improve our services;
  • To display adverts through third parties.

We process your personal data on the basis of:
  • Your permission;
  • To prepare and execute agreements;
  • A legal obligation;
  • Our legitimate interests.

If we do not have a customer relationship with you and you wish to receive our information, the basis for this is your permission. We also process your personal data with your permission in order to evaluate and improve our services and to show you adverts from third parties. You can always withdraw your permission.

When we have contact in the framework of concluding an agreement, we process your personal data because that is necessary for this purpose. If you do not provide us with the necessary personal data, we cannot conclude an agreement.

We may have a legal obligation to process personal data, for example for tributary legislation.

In addition, we may have a legitimate interest in processing your personal data for the resolution of a dispute or for direct marketing purposes.

Sharing your personal data with third parties

Delivery service
In order to comply with the agreement, we will pass on your details to the carrier who will deliver the order, to the extent necessary for the delivery of ordered products.

Payment provider
Depending on which payment provider you choose in the ordering process, we pass on the payment data collected for this purpose to the credit institution responsible for the payment and, if applicable, to payment providers on our behalf or to the selected payment service. In some cases, the selected payment providers may also collect these data themselves, if you have an account there. In this case, you must log in to the payment provider with your access data during the ordering process. If applicable, the Privacy Statement of this payment provider applies.

Marketing companies/hosting and website managers
We also hire third-party service providers to support Koeman Flowerbulbs B.V. with various services that require personal data. Only the data that is necessary is shared.

External providers:
  • Hosting
  • Customer service software company
  • (Email) marketing company
  • Website manager

We conclude agreements with all service providers in which it has been agreed what they may do with the data (Processing Agreement). The personal data will not be sold to these service providers or to other third parties.

Google Analytics
For analytic purposes we work with Google Analytics. We have concluded a Processing Agreement with Google. The data we collect in Google Analytics is anonymised (last octet of the IP address is masked) and encrypted. We have disabled the so-called “sharing of data” with Google. In addition, we do not use the Google Analytics cookie in combination with other services by Google.

Legal provision
In addition, we may disclose your personal data if we are required to do so on the basis of a statutory decision or a judicial statement.

All other third parties
In all other cases, your personal data will only be shared with third parties after you have given your permission within the framework of our services.

Retention period

We will not retain your personal data longer than necessary for the purposes set out in this Privacy Statement or to the extent that retention is necessary for compliance with legal obligations and for resolving disputes.

If the basis for processing your personal data is consent, we store your personal data until you until you withdraw your permission.

If you have placed an order with us, we store your personal data for 7 years after the last order and the full payment of the purchasing price and after the expiry of the fiscal and commercial law provisions.

Depending on the type of cookie that we place, we store your data for a maximum of two years. The exact storage periods per cookie can be found in our cookie policy on our website and below.

Use of cookies

We use cookies on several pages to make your visit to our website attractive and to enable you to use certain functions. Cookies are small text files that are stored on your computer or smartphone. An overview of the cookies used on the website can be found here.

Most of the cookies we use are deleted from your hard drive after the end of the browser session (the so-called session cookies). Other cookies remain on your computer and enable us to recognise your computer when you visit our website again (so-called permanent cookies).

These cookies are used to greet you with your user name and make it unnecessary for you to enter your password or fill in forms with your details again for future orders.

Our partner companies are not allowed to collect, process or use personal data by means of cookies. You can set your browser to inform you about the setting of cookies and decide on a case-by-case basis whether or not to accept them. If cookies are not accepted, the functionality of our online shop may be limited.

Our website makes use of 3 types of cookies:

  • Necessary cookies: Necessary cookies help make a website more useful by enabling basic functions such as page navigation and access to secure areas of the website. Without these cookies, the website cannot function properly.
  • Statistical cookies: Statistic cookies to understand how visitors use the website, by collecting and reporting data anonymously.
  • Marketing cookies: Marketing cookies are used to track visitors when they visit different websites. The aim is to display adverts that are relevant to the individual user. Thus these advertisements are more valuable for publishers and external advertisers.

The statistical and marketing cookies are asked to accept or reject before visiting the website. You can always amend this later on the cookie page.

For the parties from whom we place cookies and use them for marketing purposes, please refer to the Privacy Statements of these parties. Cookies from the following parties are processed on our website:

  • Google
  • Facebook
  • Instagram

Your rights

You have the following rights:
  • Right of access
  • Right of rectification
  • Right to erase data
  • Right of restriction
  • Right of objection
  • Right of data portability

You may submit a request to us to exercise one or more of the aforementioned rights. For security reasons, we reserve the right to verify your identity before processing your request. We may charge reasonable compensation for executing your request, if your request is excessive or manifestly unfounded.

You may send your request to us by email at the email address specified in this Privacy Statement. Please be as precise and accurate as possible in your email. In any case, please state which right you wish to exercise and on what grounds.

Within one month we will inform you about the follow-up given to your request. If it is not possible to comply with your request within one month, we will inform you accordingly. If it appears that we are unable to comply with your request, we will motivate the rejection to you.

You always have the right to lodge a complaint with the Dutch Data Protection Authority if you believe that your rights are being violated.

Changes to the privacy policy
We reserve the right to supplement or amend this Privacy Statement. The most recent version of our Privacy Statement can be found on our website.

We last supplemented and/or amended our Privacy Statement on 05-02-2024.
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